Mobile phones are everywhere. The number of people who have access to them is much larger than the number of people who have access to PCs. Mobile phones and tablets have outsold PC’s and laptops for years now.
Leveraging the power of earned media via articles and social networking advertising will help increase your audience and client base in a dramatic manner. But getting started without insight or any experience can be hard. It is imperative that you understand social media marketing fundamentals.
While traditional marketing training and education provides focus on how to analyze and thwart competitors, not enough attention is spent on how to overcome your most formidable competitor: the decision to do nothing.
After almost four years of using an iPad Pro as a laptop replacement, I’m done jumping through hoops in a never-ending effort to make the iPad work for me as my primary mobile computing device. No-one can say I haven’t tried.
The digital footprint of a business is important in creating an online image of the business. Many users who cannot access the office/ physical site of the business can benefit from the website for the business.
Having a website is a necessity for a business these days. It is the most important step in creating a brand online. However, most of the websites online do not do very well in terms of generating revenue through online sales.
Canonical tags—the term itself can be intimidating. Apart from the confusion and anxiety they stir up among non-technical digital marketers and website operators, there is a great deal of apprehension around their use. Even seasoned webmasters often walk on eggshells when working with canonical tags for fear of messing up link systems they’ve worked so hard to build.
Everybody in this industry has to shift from crying (and that's what a lot of you are doing) that Instagram and Facebook and Google aren't taking your money for your ads. Nobody gives a flipity-flap about your tears. Stop crying about what you can't do and start figuring out what you can do.
Everyone says they optimize title tags, meta tags, they build links, grow brand queries, but rarely do people focus on their site performance. Of course you can optimize your site speed by modifying the site's source code but hosting deeply impacts your rankings also.
In many technology markets where significant customer education is required due to the complexity and/or the newness of the technology involved, it’s quite common for technology companies to place a considerable amount of their marketing focus on selling the general technology—but very little focus on marketing their company.
Let's chat about some social media video tips that you can use to help increase your reach and engagement. Break out your notepad because this post is packed with actionable tips that you can experiment with immediately. Some are short, others are more involved, but they're all useful.
It's incredible to think that Instagram Stories was only just launched in the middle of 2016. It's now at 300 million daily active users, if it were its own app that would make it one of the most used social apps on the planet. In 2016 alone, Instagram generated $1.5 billion. Those figures are expected to grow to 5 billion by the end of 2018.
In some form or another, I’ve been at this online community building thing for almost 20 years. I started as a developer in 1996 building forums and bulletin boards for corporate America. Today I primarily use photography and video to build brands in tech and entertainment. While change is...
A great website won't perform well without great hosting. A host is the server where your website’s files are located and usually a packaged service that makes your website available to the public. If a website is slow or doesn’t always load properly, it’s usually a problem with the hosting company.
It’s time to talk about how your website looks – and evaluate whether how it looks does what you need it to. Web design is important, but you need to remember that it’s not just about how it looks—it’s about how it works. You want your site to look good, sure, but you also want it to be useful.
Our experience is that many small technology companies have strong confidence in their products or services, but are sometimes fearful of raising too much visibility for their company due to its small size.
Mobile users are constantly looking for new apps and with over 3 million to choose from, App Store Optimization (ASO) has become more important than ever. When approaching ASO you should work with someone who has hard-earned experience and understanding of the Apple and Google app stores...
One of the first steps to having a brandable website is your domain name. You need a short and catchy url that people can remember and share with their friends. It needs to be something you can build a brand around.
Apple, Youtube, Facebook, and Spotify deleted right-wing conspiracy theorist Alex Jones’ pages, podcasts, and videos for violating rules against hate speech and no-one knows specifically what Alex Jones did to receive the death penalty across all these platforms.
As an experiment, take a look at your competitors’ websites and sales collateral, and you’ll probably see that 95% or more of the content will read very similar to your website and sales collateral — sharing a vast number of similar buzzwords, phrases, and language.
There’s nothing wrong with being proud of your innovative solutions and services. You’ve spent years developing great technology and effective digital strategies and you want to show them off—that’s natural.
When evaluating your social media consultant/vendor’s performance as it relates to the relationships they have with you and your brand, it’s important to observe the critical elements that define the success or failure of that relationship for you. You should have a list of commandments to act as a...
There're so many other things that are foundational to having a healthy business and a healthy brand before you jump all the way over to talking about chatbots on Facebook that I wanted to come back and say, let's talk about links, one of the most basic things you do online in your digital marketing.
My fellow photographer brothers and sisters: Some of you need to seriously chill out with the watermarks. It takes away from your work. I know it is frustrating to stumble across your image on a website that never asked for your permission to use your work, much less offered to pay for it.
In the constant race to build the list, Build The List, BUILD THE LIST! - a task that generates much panic in marketers, but which is necessary is eliminating email subscribers with whom you are not getting the results.